Reach Customers Along their Journey - From Acquisition to Advocacy
Streamline segmentation and targeting processes to determine the right audiences, quickly and at scale.
Delivering personalized experiences for your customers, whether you have 100 or 100 million, efficiently and effectively.
Tailoring messaging to each customer automatically based on their profile.
Develop a Bespoke Marketing Automation Solution, and Get the Opportunity to Work with BisB
In this unique future-forward program, startups will be given the challenge of simplifying digital marketing. Teams of professional marketeers, web and software developers, and computer programmers will be challenged to create the ultimate tech platform for Social Media, which combines the power of automated processes, from digital platform analytics and social media listening, to scheduling, reporting and publishing, with a built-in approval process. Are you ready to be part of this incubation program, where you can get hands on experience and exposure to BisB’s IT and marketing departments?
Schedule email sends, create one-off campaigns, and manage your subscriber base, all from the same interface.
Automatically run A/B tests of email campaigns to find the message that inspires the most engagement and conversation.
Define goals and measure everything: click-through rates (CTRs), timing, channels, conversions, and more. Evaluate progress and optimize on the fly, from any device.
Expand your view of customers beyond CRM into web analytics and ecommerce data.
Tips & Tricks
Define and present your goals
Use real numbers to justify the investment in a marketing automation platform to your stakeholders.
Collaborate with other teams
Your marketing automation strategy will touch several teams in your company. Get their input and buy-in before you begin.
Create process visualizations
Use detailed diagrams of your marketing automation workflow to relay your big picture objectives to your entire organization — efficiently and effectively.
Prepare for database segmentation
Consider your customer data. Think about who you’d like to engage, and why.
Prepare your content strategy
Build your content library, and create interesting, engaging, and relevant messaging designed to reach all stages of the customer lifecycle.
Plan for a slow rollout
The world’s most successful marketing automation firms stagger their launches. Test early and optimize the next block of programs to give yourself the best chance of success.
Analyze as you go
See what’s working and what’s not. Use some of the time you get back from automation to dig into the analytics and make the changes that will grow your business.
Teams Applying Must Meet the Following Requirements:
Between ages of 18-40
Minimum of 2-5 per team
Has an extensive understanding of key marketing automation tools.
Jan 3 - Feb 28