Adsertor MENA Launches New Real-time Analytics Platform

And Chairman Announces Plans for Building a Centre of Excellence

Press Release

Manama, Bahrain – THSA Technology Bahrain W.L.L. t/a Adsertor, a leading UK technology company and corporate partner at Bahrain FinTech Bay, announced today the launch of its brand-new data integration platform (Adsertor 2.0) at the Bahrain International eGovernment Forum 2018. Their new platform will enable private and public sector organisations to centralise and consolidate their data into one system, thereby solving the issue of having data dispersed across multiple platforms. The platform generates website visitor insights which include each visitor’s journey through the site, social listening and sentiment analysis; and then overlays this insight on top of the centralised database.

"We are happy to be launching our new platform at the 9th edition of the Bahrain International eGovernment Forum. The event brings together ICT professionals from across the world so it is certainly the right place for us to launch our new technology platform which as well as solving data integration issues also provides descriptive, diagnostic and predictive analytics and visualisation," said Sohail Nawaz MBE, CEO of Adsertor MENA.

Speaking on the side-lines of the event, Nawaz added, "Adsertor's data analytics and visualisation tools empower businesses and government departments to better understand the current interaction and engagement of their client base and supports them to make informed decisions about their digital transformation and big data strategy projects whilst remaining legally compliant … If data is the oil of the 21st century, then data analytics is the engine that will drive the personalisation of future client interaction and engagement!"

Moreover, the Forum will host Timothy Roberts, Group Chairman of Adsertor and CEO of THSA Technology, as a guest speaker where he will provide insight into the General Data Protection Regulation (GDPR) framework. Roberts, who was referred to as the 'GDPR expert' by the UK Chamber of Commerce earlier this year, said, "GDPR will play a pivotal role in future personalisation of marketing communications; and Adsertor is one of the most innovative platforms of its kind in the region that is GDPR compliant. I believe Adsertor can add significant value to companies in Bahrain and the region by supporting organisations to segment and monetise their data whilst supporting them in ensuring GDPR compliance when engaging with their international clients."

Speaking about Adsertor’s plans in Bahrain, Roberts added, “We really care about supporting the economy and growing the technology sector here in Bahrain. Therefore, we are planning to build a Centre of Excellence where we will identify some of the best Bahraini talents and aspiring entrepreneurs to receive training from qualified data scientists in the UK. They will then come back to be part of Adsertor’s growing team and provide support for its expansion across the MENA region.”

Adsertor is one of the most innovative platforms of its kind in Bahrain that is GDPR compliant. Adsertor supports businesses to increase customer acquisition, build customer engagement, improve customer retention, turn customers into advocates, transform revenues and maximise return on investment. In addition, Adsertor clients will be able to increase their website conversion rates by ensuring their website is always “Google friendly”, personalise their customer marketing strategies, grow their database, gain a wider understanding of their customers, build and maintain their online brand visibility and stay ahead of their competitors.

Source: Zawya

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